My FiveFingers

Many FiveFinger fans became so loyal to the brand because they experience a huge improvement in overall health and wellbeing. Steve M. recently wrote to us to share how he got started wearing the minimalist shoes and explained how his FiveFinger fashion has evolved over time. Here’s Steve’s story. My very first pair of “toe […]

There’s a fascinating study that was done in 1997 by Robbins and Waked called “Hazard of deceptive advertising of athletic footwear.” The researchers took a force momentum platform and divided it into four sections: the first section they left bare, and the remaining three sections were covered with the same shoe sole material, but each […]