My FiveFingers

Are you a forefoot runner or a heel striker? Maybe you fall somewhere in between? Well, this video shows how your shoe affects your stride and explains how the different strikes can lead to injury over time. Barefoot running isn’t always the best option, but in many cases, running in a minimalist shoe can drastically […]

These clonkers look like the OPPOSITE of barefoot running shoes! Turns out they’re actually pretty lightweight and certainly have some perks, but would you wear these? Learn more about the Hoka brand and let us know what you think in the comments below!

This short video provides an overview of Kafka’s Fitness routine. Is it the barest of them all? Slate reporter, Sarah Wildman, interviews her father about the 15-minute exercise regimen invented over a hundred years ago by Danish fitness guru J.P. Muller. The workout improves strength, cardiovascular endurance, and flexibility and is intended to be performed […]

It was hard to miss the New Balance Minimus commercials running during the first round games from the NCAA Tournament last night.  New Balance has definitely committed to pushing its Minimus line of minimalist running shoes, and they’ve put together some great commercials as part of their marketing efforts. One of my favorites is below, […]

I’m a huge fan of the TV Show Shark Tank.  Call me a sucker for reality TV (see my posts on Survivor), but I really get into shows that feature real people and real stories Shark Tank appeals to the entrepreneurial side of me; the premise is that someone with an idea or small company gets in […]

It is a question we’ve heard time and time again:  “What FiveFingers should I wear when its cold or wet outside?”.  Unfortunately, to-date, we haven’t really had a solid answer. This all changed last month when Vibram announced the FiveFinger Lontra at Outdoor Retailer.  The Lontra is a new VFF model that has a micropile […]

We typically post our favorite videos from the week on Friday, but today we are breaking tradition. A few weeks ago we featured the video Sh*t Barefoot Runners Say, and judging by the comments on our Facebook page and the tweets we received, it really resonated with our community.  So when I saw a follow-up […]

Reddit is the source for internet gold, I’m convinced.  You need not look any further than the video of Al Bundy’s FiveFinger prototype (God’s Shoes) that we found there.  I say this because I also found this week’s featured video on said site.  Titled “My Friend’s Submission Video for Ninja Warrior. Is he doing it […]

Vibram’s new ad campaign “What’s Your Story?” is, simply put, awesome.  The production is really slick and they are finding some really interesting stories to feature. A few weeks ago we posted the Vibram Tattoo video which sparked a great conversation on the Facebook page and Twitter. This week Vibram is back at it again […]

Steven Sashen over at Invisible Shoes put together a riff on the latest craze, “Sh*t _______ Say(s)”.  That blank has been filled in with everything from “my dad” to “silicon valley”, and now “barefoot runners”. We like this video because it pokes fun at us all, and we could all use that from time to […]