Do you guys remember the Primal Professional, the barefoot dress shoe startup we posted about when they were first launching on Indiegogo in 2011? They’ve since rebranded to Carets (what does “Carets” mean?), and upgraded their shoes over 4 iterations. They also have a beautiful rich oxblood color now. They’ve provided us with a pair, […]

This is a guest post by Mountain Evan Chang, creator of the Primal Professional minimalist dress shoe: Enter Mountain…. Since we launched our website and started taking pre-orders again, we’ve gotten a number of requests for pictures of our Service, smooth-toe model. While we definitely need to get some photos up, in the meantime, I […]

A few days back we ran a feature on the Primal Professional, an impressive looking traditional men’s dress shoe that holds all of the minimalist/barefoot features that we love:  a thin sole, zero drop, minimal arch and support, and a super light weight. I was really intrigued by these shoes, so I shot an email […]

Traditional Men’s black dress shoes are a nightmare.  A raised heel, unnecessary arch support, and toe-crunching tapered tip make for the perfect antithesis to minimalist shoes like Vibram FiveFingers and Merrell Barefoot shoes. Nothing about these shoes aligns with the barefoot/minimalist shoes movement. A new crowd-sourced project, the Primal Professional, is trying to change all of […]